Best Practices For Keyword Research Success
We’re all looking for the low-hanging fruit when it comes to SEO. If you work in SEO, you are well aware that ‘low hanging fruit is a mythical monster. Mythical beings do not capture; rather, they discover in the wild. When done correctly, keyword research will allow you to obtain the best results with the least amount of effort. Keyword Research Best Practices But which keyword research metrics should you take into account? Let’s look at the top strategies for keyword research success that we suggest you should employ. Search Volume & Ranking Difficulty The average monthly search volume is one of the most commonly utilized metrics in keyword research. Google AdWords’ Keyword Planner displays the average monthly searches for any specified keyword. When you choose an exact match for a keyword, you get an accurate depiction of the real volume of searches. It is advisable to segment monthly search volumes and manually average them to obtain a more realistic 12-month search volume. The...