COLD MESSAGE TO LAND CLIENTS ON LINKEDIN
In this article, you’ll find out how to use LinkedIn to land new clients through outreach messages. Specifically, we’ll cover: Optimizing your LinkedIn profile Reaching bent 1st-degree connections How to use LinkedIn Sales Navigator to land clients Cold messaging outside your network using automation My secret trick for sending InMails Using your Social Selling Index (SSI) Optimizing your LinkedIn profile Your LinkedIn profile is analogous to your website. Before messaging people, you would like to be clear on what you’re offering. What does one want to be known for? What exactly is it you’re offering? The 3 most vital parts to optimize are: Your headline Your profile picture Your background photo Bonus points for optimizing your About section also. The more people can study you when visiting your profile, the higher they understand what you are doing and the way you'll help them. So what are we looking for? Let’s start together with your head...