What is influencer marketing?
A decade ago, the influencer marketing space dominated by celebrities and a few devoted bloggers. Now, it appears that we have seen social media influencers rise, saturate the market, and even become involved in fraud. If you've done any research on influencer marketing before, you've probably come across contradicting information, with suggestions ranging from "definitely use social influencers" to "they're not necessary for growth." Influencer marketing methods are more challenging to understand as a company than ever before, but we're here to help. Continue reading to find out if influencer marketing is right for you. What is Influencer Marketing? Influencer marketing is a sort of social media marketing . That relies on endorsements and product mentions from influencers–individuals. Who has a large social following and regarded as experts in their field. Influencer marketing works because social influencers have a high level of trust with t...