What Exactly Is Guerrilla Marketing? Examples to Inspire Your Brand
In its printed form, the term "guerrilla" appears to be highly intense. It evokes visions of insurgency and violence. When you put it next to the term "marketing," a lot of people say, "Huh?" However, guerrilla marketing is not a combative mode of communication. In reality, it's a highly unusual type of marketing in that it promotes brand recognition among huge audiences without interfering with them. What is guerilla marketing? Guerilla marketing is a strategy of increasing exposure and, as a result, brand recognition by promoting utilizing unusual tactics intended to elicit surprise, amazement, or shock The phrase was coined in the early 1980s by the late business writer Jay Conrad Levinson, who published many books on guerrilla tactics in a variety of professional fields. Of course, marketing , in general, looked quite different at the time, and while guerilla marketing is employed today, the ever-changing digital world is chang...