The ROI of SEO
I'm going to talk to you today about the ROI of SEO, which is an essential issue for Website and business owners to grasp, but perhaps even more so for in-house and agency marketers that work on those websites. The reason for this, as you're undoubtedly well aware if you're one of those in-house or agency marketers With managers or customers to answer to, is that we as search marketers can't have our essential and lucrative job done unless we can establish that it's profitable. People in positions such as a CMO, marketing department head, or small business owner have a lot to worry about all of the time, And they frequently have to make difficult decisions about how to use a very limited budget or other resources. So, if I'm speaking to you as the person in charge of making those difficult decisions, I'm going to assist you to understand why SEO is worth the resource investment. If you're the one who needs to persuade others, I'll offer you th...