What will Growth Hacking look like in 2022?
The term ‘ growth hacking’ is already 12 years old and it all started with this blog post. Since then, however, tons have changed. I just googled “growth hack your” and it brought back 46,500 results. I’m pretty sure that if I google “growth hack your relationship” I’m going to get a result for that, too. Never mind, I just did – and, yes, I did find a result. So what has growth hacking come to? And, most significantly, what does ‘growth hacking’ mean for the digital marketing industry today? What is Growth Hacking? Growth hacking is data-driven marketing that uses rapid experimentation and low-budget tactics to work out the foremost effective ways to grow a business. A growth hacker may be a person whose true north is growth. Everything they are doing is scrutinized by its potential impact on scalable growth, consistent with Sean Ellis, GrowthHackers CEO. According to Chad Riddersen & Raymond Fong, authors of the expansion Hacking book, a growth hacker may be a highl...