How Do I Rank Product And Information Pages For The Same Keyword?
A reader asks what to try to do when an information page outranks a product page on an equivalent website. See what an SEO expert has got to say. Many equivalent principles apply but I will be able to tie them specifically to product pages and informational articles (i.e. glossary articles). Here are some things I might do. 1. Analyze Top Ranking Pages If you haven’t done so already, determine which pages are ranking within the top 5 to 10 positions in search results. I would suggest you employ an SEO tool to assist you with this task. For example, you'll use SpyFu, SERanking, Semrush, or Ahrefs (I can keep going with tools…there are tons that will do that for you) to ascertain what pages are ranking for your target keyword. Then you're getting to determine the following: Intent When you are watching the highest pages, what seems to be the intent of the page? In other words, is there a “buy” intent or a “know” intent? If the top-ranked pages are information-focused, like art...