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  You can’t control it, and its results depend upon your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels. Let me introduce you to the present often overlooked marketing channel that has had an enormous impact on our business: word-of-mouth marketing. So follow along and replicate our success. What is word-of-mouth marketing? The terms “word of mouth” and “word-of-mouth marketing ” are sometimes used interchangeably. But they’re not equivalent, and we have to define the primary to know the second. Word of mouth (WoM) is the act of telling people a few products or a brand. For the aim of this text, we’ll only mention positive WoM. Word-of-mouth marketing (WoMM) is the process of influencing and inspiring natural discussions about a few products, services, or companies. It refers to the incentivization of WoM. Why is word-of-mouth marketing important? Research from Nielsen shows that 83% of individuals trust recomm...