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How and Why Usability Will Define SEO's Future

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  What if Google understood everything perfectly? While the response to such a situation ranges from extremely improbable. To impossible, there is substance to the proposition's underlying attitude.  This is definitely due to Google's progress in comprehending the text on a webpage.  Furthermore, with products like MUM, this appears to be a trend that will only grow exponentially. It's a trend that, in my opinion, will significantly change SEO . Here's why and how it works.  As technology advances, I believe “usability” will come to dominate SEO. Why SEO Will Get Redefined As a result, the concept of Google completely comprehending material is rather ridiculous  (at least in this author's perspective).  However, when viewed as a trend or a direction in which things are heading, it is a very practical question.  So much so that John Mueller brought it up at a July 2021 Google Hangout discussion. Indeed, if you go through John's remarks, you'll see that ...