In 2022, are Private Blog Networks (PBNs) still worthwhile?
Private blog networks (PBNs) are the go-to link-building tactic for gray hat SEOs. But the question is: Are they worth building from an ROI (Return on Investment) and a ROT (Return on Time) perspective? I’ll answer these questions and more, but first, a fast story: I want to love using private blog networks. But let’s be honest: I didn’t just love using private blog networks… I used to be hooked on them. would nerd out all day about: how to grow my network to find the right expired domains how to build PBNs to make PBN links stronger And even the way to reduce footprints. And if I wasn’t doing that, I used to be defending the utilization of personal blog networks on forums. I was all in… …Until I got nailed by Google. Not only did nummero get nailed for using private blog networks, but so did several of my clients. Before that happened, I assumed I had complete “control” of my SEO because I used to be on top of my backlinks. It’s crazy how wrong I used to be. But sometimes ...