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Showing posts from September, 2021

PPC Trends to Keep an Eye on in 2021

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  Who better to forecast the most recent PPC trends ? Continue reading to learn about the top 2021 trends believes will influence Pay Per Click advertising in the following year. 1. Less Data Google Ads made a change in 2020 that allowed marketers to see less search query data  in their reports — we've noticed a 30 percent -35 percent reduction in search query data  since that adjustment.  Furthermore, websites must have far stricter cookie rules in place and need users to approve their policies to track their marketing activity,  such as how they interact with a website using Google Analytics. What does this mean? Advertisers have less visibility into the search queries and behaviour of users.  This means making judgments based on less data,  which means advertising will have to be more adaptable. 2. Automation This is something that happens every year, and it will happen again in 2021.  Advertisers will need to rely more on automation,  as long as they have the proper conversion

GIFs: Why Do Content Marketers Adore Them While SEOs Despise Them?

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  Okay, so the title was a little deceptive.  GIFs aren't hated by SEOs, but they do have strong feelings about them.  Although they may appear benign, GIFs may influence crucial ranking variables such as site speed,  which will always irritate technical SEOs. Can our creative content marketers and our speed-obsessed SEOs agree on this?  Continue reading to find out. Should You Use GIFs in Blog Posts? If a client with a playful brand voice asked me if they should utilize GIFs in their blog articles, I'd answer... sure!  GIFs are a wonderful method for many customers to simply add personality to their content  while breaking up huge blocks of text in a more distinctive,  eye-catching, and engaging way than standard pictures. Head of SEO and Content: “From a personal standpoint, I am a huge lover of GIF s and memes,  but from a professional standpoint, I believe there is a propensity to overdo most types of visuals.  Graphics should utilized to support or illustrate a message ra

Tips for Developing a Lead-Generating Content Marketing Strategy

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  If you're going to put in the time and effort to develop and publish content for your business,  you want to be sure you're doing it correctly—that is, creating traffic,  building trust with your audience, and even generating leads.  A good content marketing strategy is the best method to do this. What is a content marketing strategy? A content marketing strategy is a plan for expanding your brand's audience  by generating and distributing engaging, educational, or informative material. While this definition defines what a content marketing plan is,  there are certain details that you must specify for your company.  The first section discusses what expanding your audience means to you.  Many firms utilize content marketing to increase brand recognition.  Having your name appear in search results is a wonderful method to promote  your name in front of potential consumers. However, content marketing is also effective in generating leads.  70% of B2B marketers say they get