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Optimized Social Media Strategy that Increased Visits

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  Anyone who has tried to create and implement a social media strategy knows how difficult it is to keep up with the ever-changing social media environment.  Social networks are continually introducing new features, and it is critical to discern between transitory industry fads and trends that might stimulate development. In this piece, I'll show you why it's worthwhile to spend time planning and implementing a social media strategy.  If you read to the conclusion, you'll discover how to create a social media plan that can deliver considerable traffic to your website. We'll discuss how our social media strategy moved from an afterthought to a priority, resulting in 230 percent more monthly traffic to our blog and website through social media. No Man's Land Is Where Our Social Media Began Social media is a new confluence of marketing and customer care, a technology that is equally at home in the realms of sales, support, and marketing. There was initially relatively...