What is RevOps and what does it imply for marketers?
The list of demands for contemporary marketers is growing. While building brand awareness and generating leads for sales remain at the guts of their operations, businesses want to ascertain how marketing efforts are impacting their bottom line and identify opportunities to scale revenue growth. While revenue growth is usually tethered to the thought of paying incremental dollars to grow both team and business, revenue operations – RevOps for brief – essentially flips this script. With the goal to support the customer lifecycle, RevOps uses technology and platforms to streamline and align internal team processes and also to deliver insights and visibility across the whole revenue acquisition process. By breaking down silos between marketing, sales, and customer service, and strengthening their alignment throughout the buyer’s journey, RevOps enables revenue growth that affords investments in new hires, research and development, and more. Here, we’ll dive deeper...