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  It is a radical departure from more traditional techniques to brand outreach or product endorsement. Traditional marketing reacts to customer behaviour, but it attempts to influence it. Rather than just selling a product or service, social marketing strives to enhance human lives and inspire good societal change. Marketing professionals may need to acquire new skills and views to properly execute this new paradigm. This tutorial will go over some of the fundamental aspects needed for effective social marketing. What is Social Marketing? It is a strategy that aims to influence people's everyday habits in a way that benefits them as individuals. While .also causing widespread, beneficial changes in a community or population. Concepts include drawn from both social science and traditional marketing and advertising. Examples of Social Marketing Most customers have seen a variety of social marketing initiatives, whether they realize it or not. Ads warning about the dangers of smoking...