What is Generational Marketing
As marketers, we understand how difficult it is to gain new consumers. We capture their interest in content marketing and nurture them through email cycles in. The hopes that they would bite and commit to our product. It's much more difficult when you're attempting to sell a product to so many various demographics. A 50-year-old who is unfamiliar with digital marketing would react quite differently to a Facebook ad than a 20-year-old who is well-versed in digital marketing strategies. As a millennial, I recognize when businesses are attempting to reach out to me online. I notice your adorable branding and somewhat snarky terminology! But how can companies ensure that they are effectively addressing all demographics? Which generations respond best to phone calls, who is most likely to purchase in-store, and who is most likely to become addicted because your product is eco-friendly? Don't be concerned. I've done my homework. In this piece, we'll ...