What is the purpose of audience targeting?
Do you cater to anyone and everybody, or is your business niche specific? In other words – does one target your custom audience and deliver specific experiences for each segment, or is your approach more general. When you don’t take the time to understand and understand your customers , albeit you think that a bigger audience can use your products and services, you could possibly end up in trouble. What trouble, you would possibly ask? It’s simple – your cost of acquisition goes up across all channels, but you don’t see an equivalent in revenue. You spend more, while you earn less. Long story short – miss the audience’s heart, and therefore the only wallet that gets hit is going to be your own. But how does one find your audience’s heart? Through audience targeting. This article breaks down the topic while watching what it means – and the way it helps. Let’s start at the beginning: What is the audience targeting? Audience targeting is the act o...