Pillars of effective pandemic pitching
Before the epidemic, media pitching was difficult. In today's disruptive, chaotic media world, public relations professionals are Being pushed to pivot to get their clients or brands in front of the media for interviews, stories, news appearances, and more. To survive, public relations professionals must approach the pandemic media landscape as if it were business as usual, which it is not. Fortunately, we've discovered some practical and relevant media pitching tactics that have helped us gain additional media chances. Consider the following strategies: If interviews aren’t happening, pitch for contributed articles. It may be difficult to secure interviews for a client or spokesperson, especially if you don't have any pertinent news to dangle as a tempting hook. This is exacerbated by the fact that, like many companies, media outlets must fight to retain personnel (during the Great Resignation) while also increasing subscribers during th...