What Does the Future Hold for Digital Marketing in India?
In 2015, India had a total of 277.4 million internet users. In 2018, this statistic is anticipated to rise to 411.1 million internet users. The majority of these new Internet users are spread throughout a variety of cities and villages, primarily using phones and some using other devices. The traditional reach that was mostly available through radio, television, and print now has a strong rival in digital platforms. The sophistication in digital reach, on the other hand, is that you can pay for performance. So you don't need to buy a 30-second spot whether or not anyone sees it. You purchase a 30-second YouTube spot and pay per watch. This is true for the majority of internet advertising. In the previous two years, we've witnessed a 400% increase in digital marketing inquiries. We feel that the market has accepted digital marketing as the main channel. In many cases, spending has shifted from a meagre 5% to, in some cases, 10...