What You Need to Know About Google Marketing Livestream 2021
A brief history of Google Marketing Livestream We learned about Discovery Ads, Gallery Ads, and Max Conversion Value in 2019. We discovered in 2020 that even Google couldn't resist a pandemic. We discovered in 2021 that Alicia Keys despises being sold to. All jokes aside, many would agree that this year's event's major lessons are unclear and perplexing. We've been taking our time to process everything so that we can share the facts with you as clearly as possible and from the perspective of a small business. Cookieless reporting announcements With cross-device behaviour already being tough to analyze and browser cookie restrictions, Obtaining reliable statistics to assess and optimize your ad campaigns is more challenging than ever. Google unveiled three tools that would assist advertisers in obtaining the data they want in this post-privacy era. 1. Enhanced conversions In a nutshell, this tracking function employs hashed first-party data to provide...