Winning the Page Speed Race: How to Upgrade Your Old Website to a Race Car
Google embarked on a quest to convince website owners to make Their sites load quicker in 2009 when it issued a call to arms to "make the web faster." To motivate website owners to care about this, Google stated in 2010 that site Performance will be a consideration in its desktop (non-mobile) search engine ranking algorithms. This meant that websites that loaded rapidly would have an SEO advantage over competitors. Six years later, in 2015, Google revealed that the number of mobile searches had surpassed those conducted on desktop computers. This figure is steadily rising. According to the most recent data, mobile devices accounted for 61% of all Google searches in 2019. Because of mobile's now dominant position in search, Google created the “ Accelerated Mobile Pages ” (AMP) initiative. This effort aims to encourage website owners to design a mobile theme that, On top of their responsive mobile theme, adheres to a very tight set of developmen...