Posts

Showing posts from April, 2022

The Complete Beginner's Guide to NFT Marketing

Image
  NFTs, Web 3.0, blockchain, Metaverse, CryptoPunk. You’ve heard the terms quite once yet you continue to be unsure what they mean. including concepts like NFT Marketing. It’s time this changed. By the top of this guide, you'll have an honest idea of what’s happening in this bizarre NFT world. And what this ‘NFT’ means for marketing – and potentially for your business. You probably have many questions so let’s start answering them immediately, in the correct order. What is Web 3.0? Before we even believe in explaining NFTs, we'd like to offer some background first and mention Web 3.0. Web 3.0 focuses on decentralization, blockchain technology, and token-based economics. NFTs are just another of Web 3.0’s components. Too much jargon – I do know, but attempt to continue with me for a flash. As the name suggests, Web 3.0 is the third version of Web.  So, naturally, to know this third version online, we've to know what the previous versions seemed like. Web 1.0 (1991 – 2004) On

How do you pick the best technical SEO firm?

Image
  Hiring an SEO agency can help turbocharge your online marketing, and partnering with the proper technical SEO agency can deliver even better results.  they ought to be ready to address technical aspects like server performance and website code optimization,  while also running organic SEO and paid search campaigns to market your content, products, and services. SEO may be a complex area and doing it wrong can have negative consequences — a poorly placed ‘robots’ meta tag can prevent your pages from being indexed in the least —  but even an adequate web marketing agency can’t compete with the simplest technical SEO agencies. When you know what you’re doing, you'll conduct comprehensive website audits, identify problems that transcend the page content,  and optimize website and server alike to deliver fast, mobile-friendly sites that are perfectly positioned for a front-page ranking on Google. Every SEO agency will tell you they’re the simplest at what they are doing – so how do

What is the meaning of SEO co-citation?

Image
  Just like with academic essays, a citation, link, or mention in any digital content is a sign of trust, endorsement, and authority.  Anyone with a basic understanding of link building knows this much,  but when implemented honestly, co-citation, which relates to the network of similarities between citations, links, and mentions, is often a strong tool. What is SEO co-citation? SEO co-citation refers to the symbiosis that happens when websites discuss interrelated themes, and concepts and mention one another.  A crucial aspect of co-citation is the significance (for Google) of the words that surround links. Co-citation first prompted discussion years ago when Google’s anti-spam updates prevented low-quality blog networks from impacting search rankings. Originally it had been a byword for hoodwinking Google. Many blogs would devote themselves to the manipulative practice of mixing myriad keywords alongside links to sites with significant authority.  This wiped out the hope that they

What Is SEO Reselling and How Does It Work?

Image
  Starting together with your hypothesis, you would possibly not consider it this manner,  but every SEO optimization that you are making is trying to impact one among three mechanisms, and these three mechanisms are the sole way we will improve organic traffic.  call these our three core levers.  CTRs So that's improving your organic click-through rates independent of rankings.  By that I mean, yes, you'll improve your organic click-through rates by going from position two to position one, but there are other ways you'll do this also.  What are ways in which you improve your search results so that you stand out against search competitors, like getting rich results or rich snippets. Ranking for more keywords Next, there's a ranking for more keywords.  That's ranking for keywords that you simply didn't before. It's improving your organic reach.  So if you're ranking for more keywords, you're ahead of more people, that's likely to drive more organi

Everything You Need to Know About Ghost and SEO

Image
  Ghost is one of the technologies that we recommend to small publishers. It's an excellent balance of being free and straightforward to use, yet having much modern technology that makes an excellent reading experience for your users. At an equivalent time, it offers out-of-the-box capabilities for monetization and reader revenue. One thing that Ghost does particularly well by default, is SEO, or program Optimization. For those not familiar,  SEO is all about ranking on search engines like Google and improving your SERP, or program Ranking Position. SEO may be a complex art and science of its own that depends on tons on the content that you simply are producing.  But aside from your content, there are technical considerations that you simply have to confirm your website is configured to optimize your SEO. Ghost does many of those things automatically for you, but others take some fixing. We’ll take you through all of it step by step. Here’s everything you would like to understand

Is CTR no longer active? Why are email marketers focusing on CTOR instead?

Image
 Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate. The open rate measures the share of recipients who opened your email, which helps you gauge the performance of your subject line and preview.  Your clickthrough rate (CTR) measures the share of recipients who clicked on the links in your email against the entire number of subscribers who received the email. Download Now: Email Marketing Planning Template  This means that a coffee open rate can dilute your clickthrough rate, albeit an outsized percentage of the recipients who opened your email clicked through to your website. With this in mind, your clickthrough rate might not be the simplest indicator of engagement. So, how does one accurately measure your email campaigns’ true levels of engagement? Cue the click-to-open rate, or CTOR. What is a click-to-open rate (CTOR)? A click-to-open rate measur

RANK AND RENT: A GUIDE TO RENTING LOCAL SEO WEBSITES

Image
  With local SEO , you’ve either got client work, rank, and rent, or lead generation. The simplest of those, by far, is the rank and rent model. But is it necessarily the best? In this guide, we’re diving into the business of ranking and renting local business websites, the way to roll in the hay, and whether it’s the proper business model for you. What are Rank and Rent? Rank and Rent may be a business model involving ranking local business websites high in search engines, then renting the website(s), and thus traffic, to a business that might enjoy this traffic and leads. It’s almost like land therein you discover something useful i.e. a store with tons of individuals passing by, or in this case, an internet site with tons of potential customers visiting it. Then you rent that property and rent a business that will enjoy this. This works especially well for SEOs, as there are few ongoing costs once the website is ranked. If you’re ready to rank an internet site #1 in Google for “port