What You Need to Know About Data-Driven Attribution as the New Google Ads Default
No one individual understands the nuances of every platform like the back of their hand when it comes to PPC. I'll admit that, as a seasoned Google Ads veteran, attribution models were my weak spot—until lately. Google has roiled the waters once more by making modifications to the default attribution models across accounts. This was the impetus I needed to go beyond the basics of attribution modelling. So I undertook the grunt work of studying Google's recent update to address all of your queries, such as: What is new in Google Ads attribution modelling? What are the existing attribution models that marketers have access to? What should marketers do about their attribution model? Continue reading to find out! Data-driven attribution modelling is the new default On September 27, Google stated that the default attribution methodology For all-new conversion activities in Google Ads would be changed from last-click Attribution to data-driven attri...