How to Report on PPC Results Using Reporting Software
When it involves PPC reporting, major online advertising platforms (e.g. Google Ads and Facebook Ads) do provide some native functionality, including recurring campaign reports and CSV exports. But these tools don’t allow you to mix multiple data sources — and they don’t assist you to craft a narrative that creates your PPC reporting powerful and interesting to clients. To bring your PPC results to life and tell a deeper story, you would like to feature context, detail, and aiming to your PPC reports. For this, you’ll need the assistance of PPC reporting software. And this software should address two important areas of concern for your clients and stakeholders: how their PPC campaigns are performing (i.e. ROI), and… whether they’re outperforming competitors in their niche In this blog post, we’ll explain the way to enhance your PPC reporting with Tools, and we’ll introduce our sibling software, iSpionage, which allows you to report on where you stand vers...