What is a Content Marketing Manager?
Do You Have A Content Marketing Manager In Place For Your Company? Content marketing is 62% less expensive than traditional marketing and generates around three times as many leads. But what does it need to run a content marketing campaign? Who is in charge of the numerous efforts that go into it? This is where the role of a content marketing manager comes into play. So, what exactly is a content marketing manager? What exactly do they do all day? How can you get started as a content marketer? In this post, we'll answer these and other questions. Some of you may be asking why we're discussing what a content marketing manager does rather than what content marketing is. The reason is that We already have a post on what content marketing is, and although understanding content marketing is excellent, you still need someone to implement it. And many small company owners are operating on a budget... ...and cannot yet afford to outsource the task to specialists, as nu...