The Meme Marketing Game
Meme marketing , as the name implies, is marketing using memes. Memes are light and humorous pieces of material that viewers relate to and have a high likelihood of being spread by the masses. Brands are quickly adopting this online pop culture, giving rise to a new phrase known as meme-jacking. Meme-jacking is the practice of brands using trending memes in the context of their offerings to gain a new audience base. Why should you care about Meme Marketing? According to Neil Patel “They're simple to manufacture. They've gone viral. They're hilarious,” and that pretty about sums it up. A brand may use meme marketing to improve interaction without coming off as too promotional. Because they are sharable, they can reach a large number of people at once. Last but not least, memes are simple to produce. There are a few things to bear in mind, but other than that, memes can't go wrong. The Game of Memes Although memes are sim...