What exactly is CRM? A Marketer's Overview
Learn what customer relationship management ( CRM ) means for marketers and how CRM technologies may help you comprehend audience data and utilize it to sell smarter. What does CRM stand for? CRM is an abbreviation for Customer Relationship Management. CRM stands for customer relationship management or the process of managing interactions with existing and potential customers during the sales process. CRM refers to any strategy or technique that uses data to establish, enhance, and manage customer relationships, however, the phrase is most typically used in connection to CRM software or technology. What exactly is CRM software? CRM software or technology is a product or set of technologies that assist organizations in gathering, organizing, and analyzing customer information data to better manage customer interactions. Tracking information across every touchpoint in a customer's journey (details shared through forms, engagement with marketing campaigns, interactions with cu...