Marketing vs. Operations: The Battle for the Attention of a Small Business
"Your firm is one viral moment away from being forced to close." That's right, you read that accurately. Assume your firm is lucky enough to be featured for a few minutes on a national television show with millions of viewers. You can scarcely keep your enthusiasm in check. Everyone is looking at you. There is no going back. However, your enthusiasm quickly turns to fear as you realize your firm not prepared for this kind of attention. A rush of traffic to your company's website leads it to crash unexpectedly. Members of the team resigned due to the stress of performing under duress. Vendors threaten to sue you if you do not pay on time. Customers are irritated since their orders were either wrong or not delivered on time. What you worked so hard to create has been essentially demolished in an instant. How can a thriving business capable of landing a coveted position on a TV show fails so quickly? Marketing vs. Operations is the sol...