2022 data analytics trends
Over the last two years, digital trends are anything but static. consistent with the 12th annual Data analytics report from e-Consultancy, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To form an enduring impression, businesses have to provide personalized content that makes a unified journey across channels. New technology and market changes are constantly pushing the envelope on digital experiences. Businesses can’t simply configure their data analytics once and ditch it. Instead, they have to be adaptable and switch to real-time data and insights to stay the pace. The right technology acts as a foundation Analytics already helps thousands of companies unlock data in real-time for immediate, actionable insights. Businesses that use Real-Time Customer Data Platform can pull the proper data from the foremost relevant sources to make personalized expe