The Technology Pyramid of Social Media
What distinguishes any social network is the sort of information produced, how it produced, and why it produced. Consumers share a wide range of material on various social networks for several reasons. And as social media platforms evolve, so does what we share. Snapchat and TikTok have been major drivers of these changes. In a January interview, Snap CEO Evan Spiegal asked what he thought about TikTok. In a refreshingly candid response, he stated that he "loves TikTok" and is a "huge fan." He went on to explain how he views TikTok as a technological platform in comparison to other social networks. He considers the social technology category to have three levels in a pyramid. Communication — Higher frequency of self-expression, chatting to friends, and close connections. This is where Snapchat and Messenger are located. Status - Showing people who you are, that you're awesome, receiving likes and comments, occurring less frequently than conversat...