Market Positioning in the Digital Space
We are the characters in the stories we tell. You know, tales are what holds us all together. Have you ever wondered why? Perhaps our memories and relationships are left by storytelling. But, most significantly, tales enrich our lives and identities. It is what distinguishes us. Great tales have the power to boost businesses as well. It is, after all, what distinguishes business concepts. The business's distinctiveness is what allows it to claim a unique position. Interestingly, there is a concept known as ‘Positioning' in marketing. Ted Bats and Trout developed the term "positioning" in 1980 to better comprehend and deal with Japanese marketing rivalry. What is the point of all of this? Why does Positioning Matter? People typically buy your goods because of who you are and how you offer value to your consumers. Your placement is determined by how your consumers view you. Fundamentally, positioning is the company's impr...