What exactly is StackAdapt and how does it work?
Native advertising is expected to become a multibillion-dollar business as more content is created for mobile devices. Native advertising is fast becoming as popular, if not more popular, than standard display advertising due to its efficacy. Native advertising is branded material that is tailored to the platform where it appears. That is, even if your ad shows on a website, it is designed to fit in with that web site's style and consistency. Banner blindness, or when a site visitor disregards site banners, is a major challenge for marketers these days. According to HubSpot, this is typically done to avoid interacting with an ad that interferes with the user experience. Another reason people disregard advertising is that they, well, seem like ads. Native advertising contributes to the solution to this problem; 64 percent of digital display advertisements are now native. Native advertising platform StackAdapt can assist you with your native advertising in...