The Ultimate Guide of Product Marketing in 2021
The driving force behind getting products to market - and keeping them there - is product marketing. Product marketers are the overall consumer voices, masterminds of communications, sales boosters, and adoption accelerators. All of this is happening at the same moment. Product marketers are some of the most skilled plate spinners on the planet. Product marketing is where product strategy, sales, customer success, and marketing all come together. While this highlights the enormous influence that product marketing may have, it also makes defining product marketing more difficult (especially when you start comparing product marketing vs. product management). With that in mind, we prepared this guide to assist explain what product marketing is, what a product marketer's responsibilities are, how to quantify product marketing success, and much more. What is Product Marketing? If you Google the word "product marketing," you'll get a slew of definitions attempting to...