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  Updates to the core algorithm might be the torment of an SEO 's existence.  The quantity of unknowns that come with an update keeps consumers on their toes, while Google appears to sit back and watch them try to figure out what's changed. Given Google's mysterious approach to core changes — and even regular updates, for that matter — it can feel like we're at the mercy of the algorithm, with no genuine countermeasures.  Google has explicitly stressed on multiple occasions that website owners should not regard upgrades as something to be fought against. Do we just throw our hands up in defeat after all of this? No, there are plenty of strategies at our disposal; however, like with anything in SEO, it's a more sophisticated, long-term strategy.  We'll look at how to deal with, assess, and influence the outcomes of fundamental algorithm upgrades in this article. What should you do about Google's fundamental algorithm updates? First and foremost, we must appro...