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Showing posts from October, 2021

The Meme Marketing Game

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  Meme marketing , as the name implies, is marketing using memes.  Memes are light and humorous pieces of material that viewers relate  to and have a high likelihood of being spread by the masses. Brands are quickly adopting this online pop culture, giving rise to a new phrase known as meme-jacking.  Meme-jacking is the practice of brands using trending memes in  the context of their offerings to gain a new audience base. Why should you care about Meme Marketing? According to Neil Patel  “They're simple to manufacture.  They've gone viral.  They're hilarious,” and that pretty about sums it up.  A brand may use meme marketing to improve interaction without coming off as too promotional. Because they are sharable, they can reach a large number of people at once.  Last but not least, memes are simple to produce.  There are a few things to bear in mind, but other than that, memes can't go wrong. The Game of Memes Although memes are simple to make and distribute, there are

What You Should Know About the Clubhouse App

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  As it is, most social media platforms are utilized to cultivate a strong community.  The clubhouse is a prime illustration of this statement.  The Clubhouse app contributes to the development of a strong digital community . So much so that when it first began in March 2020,  it was exclusively available to the privileged.  That is, they had a huge social media following and were considered top influencers.  It was, for example, available to Elon Musk, Oprah Winfrey, and others!  Do you see what we mean?  The game was more like Clubhouse business-to-business marketing. When questioned about it, its founders, Paul Davison and Rohan Seth  stated that the objective was to make clubhouse social media more intentional as an app, with discussions and participation.  Another source of worry was security. However, as time passed, the number of users just grew to a great amount.  It began in March 2021, making a buzz in the mainstream media.  Furthermore, it was exclusively available to iOS us

What is OTT Advertising?

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  The world of OTT is both nearby and far away.  On the one hand, we're all too acquainted with Netflix and YouTube, and we either own or know someone who has a smart TV or a Roku.  On the other hand, we (or at least the majority of us) have no notion of what OTT stands for.  But don't worry, I've prepared this tutorial to help you with that. What is OTT? OTT is an abbreviation meaning "over the top."  And here is why. So the correct word for a cable box is a set-top box.  Because they used to sit on top of the TV when TVs were giant clunkers and cable boxes were little.  Even after displays became flat and cable boxes were relocated, the name "set-top box" persisted. Streamed material, on the other hand, is provided via the internet and does not require a cable box.  It goes around or above set-top boxes.  As a result, the word "over-the-top" was coined. Is OTT the same as connected TV? The terms over-the-top (OTT) and connected television (CT