Should you perform all of your SEO in-house?
I'm a huge believer in handling SEO in-house , but I've found that doing 100% of the work in-house isn't always the ideal method for most organizations. Even the finest firms and SEO teams in the world outsource a few things. As you plan your budget for next year, consider the following circumstances that I frequently see in my job as the founder of SEOinhouse.com, where it may make sense to supplement your in-house team with external partners. Scenario 1: You haven’t done SEO yet (or in a while) and are just getting started For a large business firm or a complicated site, I propose an SEO audit – both a technical and a non-technical audit – to identify the issues. Do it in-house if your in-house SEO manager has the skills and the time. If they do not, then it should be outsourced. This will provide you with a big-picture view of the issues that need to be addressed. Then, take on as much as you can in-house. You must tr...