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Showing posts from July, 2021

Best Practices For Keyword Research Success

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We’re all looking for the low-hanging fruit when it comes to SEO. If you work in SEO, you are well aware that ‘low hanging fruit is a mythical monster. Mythical beings do not capture; rather, they discover in the wild. When done correctly, keyword research will allow you to obtain the best results with the least amount of effort. Keyword Research Best Practices But which keyword research metrics should you take into account? Let’s look at the top strategies for keyword research success that we suggest you should employ. Search Volume & Ranking Difficulty The average monthly search volume is one of the most commonly utilized metrics in keyword research. Google AdWords’ Keyword Planner displays the average monthly searches for any specified keyword. When you choose an exact match for a keyword, you get an accurate depiction of the real volume of searches. It is advisable to segment monthly search volumes and manually average them to obtain a more realistic 12-month search volume. The

Examples of Geographic Segmentation Definitions and Variables

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  Most product marketers will include at least one geographic Segmentation component in their approach. The practice of identifying and categorizing customers into subsets based on characteristics such as need, want. Most modern marketers use some sort of market segmentation in their approach.  That is because segmentation is extremely beneficial to any company or marketer seeking long-term success. To explain, market segmentation is the process of identifying and dividing customers into smaller subgroups based on common characteristics such as their requirements, wants, and motivations.  These meticulously crafted segments enable marketers to make more educated and proactive decisions, such as targeting the right person at the right time with the appropriate information.  And, motivation enables PMMs to make more proactive and educated decisions about who to target with the right information at the right time. If you're already familiar with market segmentation , you'll know

On-Page Optimization Guide

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  On-page optimization (also known as on-page SEO) refers to all actions that may be made directly within a website to improve its position in search rankings. Measures to optimize content are an example of this. Alternatively, improve the meta description and title tags. Off-page SEO, on the other hand, refers to links and other indications. Analysis and Monitoring as Prerequisites for On-page Optimization Effective on-page optimization necessitates the integration of various aspects. Analysis and regular monitoring are two critical elements to put in place if you want to improve your performance in a disciplined manner. There is little point in optimizing a website’s structure or content. If the procedure would be not focused on attaining goals and isn’t based on a thorough examination of the underlying issues. In extreme circumstances, optimization methods that not found on a strong, evidence-based plan can have the opposite effect expected. Perhaps hurting the stability of keyword

Is Search Engine Optimization Still Relevant In 2021?

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  Even search engine optimizers, Those who seek to get sites and pages to appear in search engine results are occasionally perplexed by page rankings. Because search engines aren’t always forthcoming about algorithm adjustments. This makes website search engine optimization difficult and frequently necessitates continual adjustments. Is all of this effort worthwhile? Is it truly worth the time spent researching keywords? Meticulously inserting them in title tags, headers, and meta descriptions, and crafting amazing content? And, now that so many marketers appear to be focusing only on content. Is search engine optimization still relevant? In a nutshell, sure. Is SEOsearch engine optimization still relevant? search engine optimization is crucial, and planning is more important than ever. It is a critical component of successful digital marketing operations. And it may be the difference between drawing massive amounts of website traffic. And becoming lost among the billions of other webs

Service Marketing: Definition, Characteristics in Marketing Services

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  In recent years, there has been a significant increase in the number of service start-ups. And we're not simply referring to the typical high-tech SaaS model. There are several health and transportation start-ups, such as Grab and Airlift. These are the firms that supply the platform yet rely heavily on the quality of Service Marketing that they deliver. And to do so, they must develop highly compelling brand stories. What is Service Marketing? Service marketing is distinct from ordinary marketing. When you offer a service, you are effectively asking your audience to buy something they will never possess. So, what are you truly selling? Marketing services was a subcategory of marketing. Services marketing emerged as a distinct field of study in the early1980s, as a consequence of the realization that the unique characteristics of services demanded different techniques of marketing than physical items. Services are generally acquired based on the value they expected to provide. T