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Showing posts with the label advantage of contract staffing

You Can't Afford to Make These Cross-Channel Marketing Mistakes

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  Some people are put off by the term "cross-channel advertising,"  although the notion is pretty straightforward.  While multi-channel marketing employs many channels to reach your audience  (for example, sponsored search, organic search, and social media),  cross-channel marketing leverages those various channels  to offer a more linked experience for your audience.  As a result, even if customers go back and forth across channels,  they are still on a consistent customer experience. Cross-channel marketing has numerous advantages, such as higher engagement,  better insights, and a stronger brand—but only if done correctly. What is Cross-Channel Marketing? Cross-channel marketing is the use of many marketing channels  to create a more seamless customer journey for your target demographic.  Channels should collaborate to generate a linked message that connects one to the other.  Marketers may use people-based marketing to dev...

SEO Content Readability: Mistakes Your Plug-in Won't Detect

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  To marketers, the term " readability " conjures up images of the well-known WordPress plug-in Yoast SEO.  If you've never used it, this is a Yoast feature that calculates the reading "difficulty" of a piece of writing using a strange formula. It then gives suggestions such as shortening sentences, employing a more active voice, and splitting up large portions of text with subheadings. It's even bold enough to place red or orange bullets next to posts it thinks algorithmically sub-par, but let's not go there. The bottom line for Yoast is that readability is ranked. However, as technology like NLP advances, the meaning of readability evolves (Natural Language Processing).  It's taking on a more human appearance.  In this piece, I'll discuss five techniques to improve your content's human readability,  which will, in turn, improve its algorithmic readability. They are as follows: Get rid of the clickbait headlines. Don't overuse keywords ...