What is OTT Advertising?
The world of OTT is both nearby and far away. On the one hand, we're all too acquainted with Netflix and YouTube, and we either own or know someone who has a smart TV or a Roku. On the other hand, we (or at least the majority of us) have no notion of what OTT stands for. But don't worry, I've prepared this tutorial to help you with that. What is OTT? OTT is an abbreviation meaning "over the top." And here is why. So the correct word for a cable box is a set-top box. Because they used to sit on top of the TV when TVs were giant clunkers and cable boxes were little. Even after displays became flat and cable boxes were relocated, the name "set-top box" persisted. Streamed material, on the other hand, is provided via the internet and does not require a cable box. It goes around or above set-top boxes. As a result, the word "over-the-top" was coined. Is OTT the same as connected TV? The terms over-the-top (OTT) and connected television (...