What Exactly Are Google Discovery Ads?
After a year of tantalizing previews and countless forecasts, Google has finally made Discovery ads available to millions of marketers worldwide. They've mentioned some appealing new benefits, and we're here to break them down for you. So, what's the big deal? The 2019 Ads Innovation Keynote kicked things off. According to Google, more than three-quarters of consumers appreciate “surprising discoveries” while surfing the web. Furthermore, 85 percent of all consumers will act within 24 hours of discovering a product or service that satisfies their demands. In a nutshell, people consistently convert when you provide unique, tailored experiences that anticipate their requirements. As it turns out, this attention-grabbing, predictive experience is exactly what Google Discovery (and its new advertising feature) offers its users and advertisers. Are you ready to dive in? Here's a one-stop-shop for everything you'll need to know about the new advertising feature, as w...