The Value of Product-Market Fit
As digital marketers, we may become so engrossed in lead generation efforts that we lose sight of the product-market fit. Creating leads is not a difficult task. If you have a large enough budget, anyone can create leads. The most important question is how we will fund the lead-generating efforts. It makes no difference if you are employing organic lead-generating tactics that you believe are "free." Even the ostensibly free techniques necessitate the creation of content, which will eventually draw organic visitors. The only way to ensure that your lead generation efforts continue to run is to ensure that the leads are converting. The standard system is to create leads, nurture them through a marketing sequence, and then close the prospects through sales webinars or sales calls. The possibilities of the sales process bringing in sales, on the other hand, are entirely reliant on the product-market fit of the product that you have. No number of ...