What exactly is a 'Buyer Persona,' and why is it important?
If you've been in the marketing world in the last several years, you've undoubtedly heard the term "buyer persona." It's thrown about nonchalantly as if everyone owns one and understands what it is. That, however, is not the case. You've come to the correct spot if you've landed here following a clandestine search for "What Is a Buyer Persona ?" and want to know what everyone's talking about. First, let's define what we're talking about. What Is a Buyer Persona? A buyer persona is a research-based profile of a potential consumer. Buyer personas explain your ideal consumers, their daily lives, the difficulties they confront, and the decisions they make. It is typical for a company to have numerous buyer personas. - For example, if the ultimate consumer of your product requires the permission of others before purchasing it, each individual engaged in that choice is a different persona. They will use various criteria to evaluate your ...