How to Use Instagram Reels for Business in 2021

As a business, it is critical to meet your customers where they are,

rather than where we want them to be. 

With one billion monthly active users, you can assume that a sizable proportion of your consumers are on Instagram.

When you consider that video content encourages increased interaction, connection, and trust,

It's easy to see why Instagram Reels has become a marketing tool for businesses.

Why Instagram Reels for business?

Social media has helped to transform the purchasing 

"funnel" into more of a "web" of numerous locations your customers go to locate products and services. 

With one billion monthly active users and 500 million daily users, Instagram is one of the fastest-growing social sites. 

That's a lot of potential clients!

Aside from the fact that it's video content, Hootsuite discovered

That when they uploaded Instagram Reels, they observed an increase in overall engagement.

What are Instagram Reels?

Reels is an Instagram tool available on iOS and Android that allows you to shoot, edit, and share 15- or 30-second movies.

 Reels, unlike Stories, but similar to TikTok, provides comprehensive editing and video processing features. 

Music can get overlaid, objects can be sped up or slowed down, special effects can add, and so on.

If you submit a Reel to a public account, any other Instagram user can utilize that audio track to make their Reel.

Reels display on both the Reels and Explore tabs of your profile, but you may also share Reels in your feed, Story, or directly with another user.

Your Reels will also found when people search for the music or hashtag you used.

How to create an Instagram Reel for your business

Here are the four fundamental stages for building an Instagram Reel for your business.

1. Enter Reels mode

Go to your profile, touch the + sign, and then select Reels to enter Reels mode in your Instagram stories.

Then select Reels.

2. Choose your settings

There are special effects, audio, length, speed, effects, touch up, and timing choices available. (Audio and effects can be added later.)

Music: Adds an audio track of your choosing from the app's library or other Reels users.

Choose between 15 and 30 seconds in length.

Speed. Your video can be slowed down or sped up.

Effects: Add filters and stickers; you can also utilize any of your previously produced filters.

Touch up: To achieve the appearance of smooth skin.

Timer: For hands-free video recording, set a timer.

After you press the Record button, a 3-2-1 countdown will appear before you begin recording.

3. Record, preview and edit each clip

As you record, a progress bar will appear at the top of the screen to assist you to remain under your time limit.

When you're finished recording, click the preview button in the bottom right-hand corner of the screen.

Remember that Reels allows you to stitch together clips that you record or upload from your gallery, so you can include those as well.

When you hit preview, you'll see more editing options, as well as the original selections if you didn't select them before recording.

Audio controls: change camera audio, and (if you haven't already) add music.

Record audio over the video as a voiceover.

Decorate with GIFs, stickers, emoticons, countdowns, labels, and so on.

Make lines, arrows, scribbles, or write something with a pen.

Text: use different colours to overlay text.

Alignment: Align elements from the previous clip before recording the next one to produce smooth transitions for situations 

such as changing clothes or introducing new characters into the video.

4. Publish your Reel

Once you've finished recording and editing all of your clips, click the "Share To" button in the bottom right corner (as shown above), and 

you'll directed to the publishing screen. 

You can select a cover, create a caption, include hashtags, and then upload your Reels.

Conclusion

Now that you've got some ideas and know-how for making Reels, 

it's time to get creative and have some fun! 

Remember, you don't have to do it all by yourself.

Make use of others around you for creative ideas as well.

If you require marketing assistance, please contact Nummero Digital Marketing company in Bangalore.