PPC Trends to Keep an Eye on in 2021

Who better to forecast the most recent PPC trends ? Continue reading to learn about the top 2021 trends believes will influence Pay Per Click advertising in the following year. 1. Less Data Google Ads made a change in 2020 that allowed marketers to see less search query data in their reports — we've noticed a 30 percent -35 percent reduction in search query data since that adjustment. Furthermore, websites must have far stricter cookie rules in place and need users to approve their policies to track their marketing activity, such as how they interact with a website using Google Analytics. What does this mean? Advertisers have less visibility into the search queries and behaviour of users. This means making judgments based on less data, which means advertising will have to be more adaptable. 2. Automation This is something that happens every year, and it will happen again in 2021. Advertisers will need to rely more on automation, as ...