Mobile-First Indexing Best Practices to Implement Before 2021



 In 2021, search engine optimization (SEO) will transform. 

Google's mobile-first indexing change, expected for March 2021, 

will completely remove all desktop-only sites – and any pictures or content contained within a desktop-only site – from Google's index.

Because smart-phones and tablets are so prevalent, Google will only index and rank the mobile version of the material.

 But, before we get into some of the best practises for mobile-first indexing,

 let's clear up any misconceptions regarding the upgrade and what it represents.

  • Mobile-first indexing is now the default and has been for some time. As of 1 July 2019, any website that is new to the internet or Google Search is primarily indexed using the website's mobile version.

  • The indexes for mobile-first and desktop are the same. There is no new indexing technique; rather, the move means that Google will index and rank websites based on their mobile versions rather than their desktop versions.

  • You have no option in the matter. You cannot opt-out of the update as the owner of a website. Google's goal is to transition all sites to mobile-first indexing, and website owners must prepare and comply.

What Are the Mobile-First Indexing Best Practices?


Now that you have a better idea of what mobile-first indexing includes,

 let's go over some of the best practices you can put in place right now to ensure a smooth transition in March 2021.

1. Implement Responsive Web Design


If you haven't already, it's time to join 70% of mobile-friendly websites. 

This is possible with responsive web design. 

A responsive website ensures that viewers always see an optimum version of the site, no matter what device or screen size they are using.

A responsive website is advantageous due to its versatility — 

responsive web design eliminates the need for website owners to construct numerous versions of their websites to accommodate different devices.

If you currently have a responsive web design, 

mobile-first indexing should have little impact on your site's performance in search engine results pages (SERPs). 

These web design tools can help you if you are working on the responsive design of your website. 

In reality, Google has stated that responsive websites that use dynamic serving correctly do not require any adjustments.

2. Make Sure Googlebot Can Access Your Mobile Website


Googlebot is Google's web crawler program, and it requires access to and rendering your material.

 Allow Googlebot to inspect your site's resources and ensure that your mobile and desktop sites have separate URLs. 

Also, keep in mind that a forbid directive may be preventing the URL from being accessed.

You must employ similar meta robot tags on your mobile and desktop sites to ensure that your site ranks. 

When your website configured for mobile-first indexing, certain meta robot tags may cause Google to fail to crawl and index your page.

Finally, be certain that you are not using "lazy loading" for primary content. 

Lazy loading is an optimization strategy that postpones the loading of non-visible or crucial content.

 Remember that Googlebot will refuse to load any content that requires user input, such as typing or clicking.

3. Keep Your Site Identical Across Its Desktop and Mobile Versions


Users should not be penalized for utilizing a tablet or smartphone rather than a desktop computer. 

The content on your desktop site should be identical to that on your mobile site. 

If your mobile site currently includes fewer or different materials, you should consider updating it.

Take a hard look at your headlines as you compare your content across the two versions of your website. 

Maintain consistency in your headlines and make sure they are visually appealing on the mobile version of your site.

On a similar topic, as a website owner, you must verify that both versions of your site give the same experience.

 Consistency across both versions of your website is one of the finest methods to provide your visitors with a consistent and appealing experience.

Conclusion


Things are changing at a quick pace.

Nowadays, most people who go online prefer to use their mobile devices rather than a computer.

This is due to the ease and convenience that mobile devices provide.

Google's decision to transition to mobile-first indexing is an excellent response to this, demonstrating how much we rely on mobile.

You can contact Nummero, a top digital marketing agency in Bangalore.

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